So Eric Schlosser of Fast Food Nation fame is here promoting the new film (opens Oct 26, I hear it’s very good). Coincidentally McDonalds are running a ‘don’t worry our food is nice and healthy and the animals we slaughter to make it are killed really nicely and there’s no evil bits added into our food and if you don’t believe us you must be STUPID’ campaign.
Predictable really. When someone runs a PR campaign against you, you run a counter-campaign against them. It worked well for the Greens in NZ when the Bretherens tried to run a fear campaign against them. The Greens simply put the facts on their website and their vote went up..
I digress. What I found exceptionally amusing about the -VERY PREDICTABLE – McDonalds PR campaign was that they’re trying to claim that it’s completely coincidental that their new campaign launched the week before Schlosser turned up.
How stupid do they think we are? Or maybe a better question is how crap is their PR team if they’re NOT running a counter campaign for FFN?
OK so let’s say just for one wee millisecond that we actually believe them that their campaign is coincidental. Then WHY THE HELL is there a special section on the make up your own mind website dedicated to Fast Food Nation?
Our understanding is that the movie Fast Food Nation is a fictionalised thriller and features a storyline based around a fast food restaurant in the US.
Whilst this movie isn’t about McDonald’s, as so often is the case, by virtue of our size, we are the centre of debate.
At McDonald’s Australia we welcome an objective and fair discussion about issues important to our customers.
We are proud of the journey we have been on over the past few years and while we don’t have all the answers; we are committed to continual improvement.
We have received much praise with the changes we have made but with praise comes criticism. We invite you to explore our website, check out the facts and make up your own mind.
I will be making up my own mind, I’ve started reading the information on their website about their food. I’ll get back to you on this one…
Utter bullshit McDonalds. Just fuck off already would you?