More than a year ago, the Ethiopian government approached Starbucks global HQ in Seattle and asked the company to recognise Ethiopia’s legal ownership of the names of its coffees. By owning the rights to its fine coffee names, Ethiopia can help its farmers negotiate a better price, potentially increasing income for the country’s coffee industry by an estimated $88 million a year. This would help lift millions of farmers and their families out of poverty, helping them to send their children to school and access healthcare.
- FACT: 15 million Ethiopians are dependent on coffee, and whilst they grow some of the world’s finest beans, they don’t see the rich profits.
Despite its much-publicised commitments to farming communities, Starbucks has not taken the Ethiopian request seriously. It’s time for Starbucks to take a lead and recognise Ethiopia’s right to the legal ownership of its own coffee names.
Take action and read more at the Oxfam NZ website